Post by account_disabled on Dec 20, 2023 3:35:03 GMT -5
The biggest problem with digital marketing ... it's very likely that you don't realize it. After 10 years of advice, support, meetings, readings, webinars followed, videos viewed, white papers read, conferences followed... whether for start-ups, small businesses, major accounts, global brands , BtoB, BtoC, in insurance, real estate, drinks, coffee, entertainment, finance, construction, pharmacy, energy… I make the same observation every time. The main problem that everyone encounters and which causes crashes, failures, millions of euros thrown in the trash is always the same. To summarize and simplify, everyone does the same thing. Everyone has the same approach. Everyone makes the same mistakes. The main problem with digital marketing is found everywhere.
Digital strategy: whatever the sector, everyone does the same thing Certainly, for 10 years, I have Email Data not analyzed all the companies in all sectors but between our clients, their competitors (when we work for a client, we always analyze 4 to 6 competitors) and the sectoral analyzes that I have done, I have a pretty good panorama. Probably not exhaustive, but sufficiently diverse (from an industry and company size perspective) to be relevant. Examples In the new vehicle sales market, the top 15 manufacturers have the same strategy, the same approach... and the same results. I analyzed the 15 and the 15 have the same ratios (only 3 points difference). The only difference is the power of the brand (its notoriety).
Even the agents, whose objective is, to my knowledge, to take market share from the big brands, have the same approach as the manufacturers they want to compete with. In the telephone market, it's the same. On specific points that we analyzed at the request of one of the 3 major operators, we found that all 3 do the same thing. I spoke about it to one of the leaders of one of these groups and here is his response: “Regarding your outlook, it hardly surprises me in the end... Let's not forget one thing, the “consanguinity” of the operators: we does not look at the customer, and little at the data, we mainly project in relation to what your competitors are doing.” These are just 2 examples, but we find the same situation in many sectors. Automotive groups, telephony, energy, banks, insurance, industry… all do the same thing.
Digital strategy: whatever the sector, everyone does the same thing Certainly, for 10 years, I have Email Data not analyzed all the companies in all sectors but between our clients, their competitors (when we work for a client, we always analyze 4 to 6 competitors) and the sectoral analyzes that I have done, I have a pretty good panorama. Probably not exhaustive, but sufficiently diverse (from an industry and company size perspective) to be relevant. Examples In the new vehicle sales market, the top 15 manufacturers have the same strategy, the same approach... and the same results. I analyzed the 15 and the 15 have the same ratios (only 3 points difference). The only difference is the power of the brand (its notoriety).
Even the agents, whose objective is, to my knowledge, to take market share from the big brands, have the same approach as the manufacturers they want to compete with. In the telephone market, it's the same. On specific points that we analyzed at the request of one of the 3 major operators, we found that all 3 do the same thing. I spoke about it to one of the leaders of one of these groups and here is his response: “Regarding your outlook, it hardly surprises me in the end... Let's not forget one thing, the “consanguinity” of the operators: we does not look at the customer, and little at the data, we mainly project in relation to what your competitors are doing.” These are just 2 examples, but we find the same situation in many sectors. Automotive groups, telephony, energy, banks, insurance, industry… all do the same thing.