Post by account_disabled on Dec 30, 2023 4:52:49 GMT -5
Although there are fewer and fewer revolutions in SEO, SEO specialists face changes every year. We have prepared a summary of what actually changed in 2018 , referring to last year's summary. Next, we'll take a look at the top SEO trends that may become more important in 2019. How did the SEO trends of 2018 work? Last year's trends article focused on changes in how Google delivers search results to users. We wrote about various types of snippets that, on the one hand, make users' lives easier . On the other hand, they have negative consequences for websites that lose visits this way. In many cases, the answers presented in direct answers in Polish Google are taken from Wikipedia. This confirms the SEO industry's fears that getting to the direct answers box is not easy. Over the last year, the industry has not found an answer on how to position a website in position 0 , as we call direct answers. This topic is still hotly discussed and will certainly be relevant in 2019. Watch our conversation about SEO trends in 2019. Play Video Another prediction was to pay more attention to user intentions .
For this to happen, a change in the approach to texts is WhatsApp Number List necessary. SEO texts written solely with phrases in mind certainly do not fulfill this function. Therefore, content marketing plays an important role here - valuable content that also contains phrases. Although more and more agencies understand this, Google cannot keep up and still allows sites with low-quality content into the top 10. This change seems to take time. SEO in 2019 We assume that 2019 will have similar dynamics to 2018 . Our strategy will therefore be dominated by previous activities, tailored to the current situation. What is worth paying attention to? 1. CTR and number of clicks The number of featured snippets is constantly growing in search results and more and more entries have results in the form of direct answers . We already know that this is a slow change, but each year it will be more and more difficult to get visits from search results. Users receive answers to their queries at the search engine level, so they have no incentive to visit sites. What awaits us? Working on creating content so interesting and rich that the user will still take the time to visit the website.
Another way to deal with the increasingly lower CTR is to invest in Google Ads . Ads occupy more and more space in search results, so there is a chance that if not from organic results, we will get visits to the website at least from paid results. 2. Website optimization for mobile devices Although the growth rate of visits from mobile devices has slowed down a bit, the trend is still growing. This means that optimizing your website for smartphones will not lose its importance . Not only because of positioning, but above all because of user convenience. If they are ready to shop online on a smartphone, it is worth making it easier for them and ensuring conversions. The mobile first indexing algorithm did not shake up search results as feared, but it is another reason to care about the mobile version of your website. 3. Pages that meet user intentions For several years, attention has been paid to user needs in many areas. We put it in the center, also in the case of positioning. But how exactly does this translate into action?
For this to happen, a change in the approach to texts is WhatsApp Number List necessary. SEO texts written solely with phrases in mind certainly do not fulfill this function. Therefore, content marketing plays an important role here - valuable content that also contains phrases. Although more and more agencies understand this, Google cannot keep up and still allows sites with low-quality content into the top 10. This change seems to take time. SEO in 2019 We assume that 2019 will have similar dynamics to 2018 . Our strategy will therefore be dominated by previous activities, tailored to the current situation. What is worth paying attention to? 1. CTR and number of clicks The number of featured snippets is constantly growing in search results and more and more entries have results in the form of direct answers . We already know that this is a slow change, but each year it will be more and more difficult to get visits from search results. Users receive answers to their queries at the search engine level, so they have no incentive to visit sites. What awaits us? Working on creating content so interesting and rich that the user will still take the time to visit the website.
Another way to deal with the increasingly lower CTR is to invest in Google Ads . Ads occupy more and more space in search results, so there is a chance that if not from organic results, we will get visits to the website at least from paid results. 2. Website optimization for mobile devices Although the growth rate of visits from mobile devices has slowed down a bit, the trend is still growing. This means that optimizing your website for smartphones will not lose its importance . Not only because of positioning, but above all because of user convenience. If they are ready to shop online on a smartphone, it is worth making it easier for them and ensuring conversions. The mobile first indexing algorithm did not shake up search results as feared, but it is another reason to care about the mobile version of your website. 3. Pages that meet user intentions For several years, attention has been paid to user needs in many areas. We put it in the center, also in the case of positioning. But how exactly does this translate into action?